Your Style Is Your Story
Create Your Own Distinctive Style
At Coveted Mix, we give you access to truly one-of-a-kind pieces through our thoughtful selection of globally sourced vintage and designers with integrity. In contrast to fast fashion, we focus on timeless apparel and accessories that enable you to showcase your own distinct style. Our team is available to help you source hard to find pieces that set you apart.
About Us
Coveted Mix is an innovative platform featuring fashion from the world’s finest vintage to coveted sustainable designers. We showcase our own collection of vintage apparel and accessories as well as highlight rotating vintage dealers, resellers, one-of-a-kind and socially responsible designers and brands. This allows you to shop lust-worthy inventory from home and at our experiential pop-ups, shows and events. For our vintage dealers, resellers and designers, we offer select PR and event services, helping to increase brand awareness. Say hello and get in touch using the contact form below!
Pre-Launch Vintage Pop-Up
November 9th & 10th in NYC
Ways To Engage with Coveted Mix
Come to Our Events
Experience Coveted Mix in person through a myriad of public and private events, and pop-ups, soon to be announced!
Contact Us
Don't be afraid to say hello! We'd love to hear from you.
Meet Heidi
Growing up, Heidi was immersed in fashion, living vicariously through her grandmother, who had a career in the industry. She was enamored with her grandmother's vast collection of whimsical designer pieces curated during her travels.
When Heidi decided to start her own business in 2004, there was a lot of buzz around sustainable fashion. However, to most consumers “eco” fashion did not equate to luxury designs that could translate to the red carpet. As Heidi sought out designers who were filling this void, she was inspired by their innovation and knew this is where she needed to focus.
During this time, Heidi was fortunate to meet Livia Firth, the co-founder of Eco-Age. She collaborated with Livia and Vogue on the inaugural Green Carpet Challenge via her LA showroom, gaining recognition for luxury sustainable and socially responsible designers. Through pop-ups, events, media outreach, celebrity endorsements, red carpet showcases, television and movie product placement and fashion show participation, Heidi redefined consumer perception of eco-friendly fashion.
Since running Vie PR & Showroom, Heidi has served in leadership roles for some of the largest national and international PR agencies, such as Glodow Nead Communications, Bread & Butter and Demonstrate. Here she managed a wide variety of high-profile luxury lifestyle brand accounts. In 2020, Heidi was honored to be listed in Marie Claire Magazine's Portrait of Power: 64 Insanely Inspiring Women from The Power Trip.
Coveted Mix is Heidi's labor of love, blending her experiences to support sustainable brands and positively impact the fashion world.